Design leadership for growth, trust, and AI transformation.
I lead acquisition design at Truist — the public site, marketing, shopping, and account-opening experiences through which millions of people become customers. I own the experience strategy and customer insight behind that funnel, work as a peer to marketing, product, engineering, and risk leadership on its performance, and run the adoption of AI across a 30-plus person design organization.
- +39%
- New-to-bank deposit production, Q2 2026 year over year.
- 40% → 45%
- Of new-to-bank clients acquired digitally, Q1 2026 year over year.
Selected work
Leading design across the acquisition journey
2023–2026How I evolved a design operating approach to improve continuity across marketing, digital and employee-assisted experiences — building the organization, developing its leaders, and delegating real ownership to them.
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From offer to funded account: modernizing digital account opening
2020–2026Digital account opening now brings in nearly half of Truist’s new customers, and balances deposited through it more than doubled in two years. How every stage of the journey was rebuilt, over five years, as the market moved under it.
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Machine-learning automation, made trustworthy by design
2019–2020One connected experience for every test, automated or not — so risk officers never worked across two systems, and automation never became a silo they could avoid.
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Testing our way to a 15% conversion lift at Grubhub
2017–2018Built the Diner Retention design team from the ground up and led the core diner experience through Grubhub’s highest-growth period — A/B testing every feature we designed, for a 15%+ cumulative conversion lift with the App Store rating held above 4.8.
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