Work

How I evolved a design operating approach to improve continuity across marketing, digital and employee-assisted experiences — building the organization, developing its leaders, and delegating real ownership to them.

Sr. Design Director · Financial services

Digital account opening now brings in nearly half of Truist’s new customers, and balances deposited through it more than doubled in two years. How every stage of the journey was rebuilt, over five years, as the market moved under it.

Sr. Design Director · Truist

One connected experience for every test, automated or not — so risk officers never worked across two systems, and automation never became a silo they could avoid.

Group Product Manager

Built the Diner Retention design team from the ground up and led the core diner experience through Grubhub’s highest-growth period — A/B testing every feature we designed, for a 15%+ cumulative conversion lift with the App Store rating held above 4.8.

Product Design Manager · Grubhub

Established a shared design system and page architecture for Truist's public site and digital account opening, so every new experience starts from a common foundation.

Design Director, Public Sites and Digital Commerce · Truist

Redesigned the truist.com homepage so clients can sign in the moment they arrive — the reason most of them visit — without giving up the brand or prospect experience.

Design Director, Public Sites and Digital Commerce · Truist